Senior Marketing Manager- Industries

This esteemed Global Professional Services Membership Firm is seeking a commercially driven Marketing & BD Professional to join their vibrant and cohesive team.
 
Working with Industry Leaders across the Network, you will be responsible for driving the global industry presence and growth across the organisations core sector portfolio.

As a strong collaborator, you will excel in pulling together global industry marketing groups to allow better sharing of industry insights & intelligence with clients / prospects and create global industry marketing content and campaigns for use across all Member Firms that successfully drive business objectives and growth.

Key responsibilities:

Work closely with the Global Leader for Marketing & Business Development, research, select and define the core industries for Global Focus.

Pull together Global Industry Marketing Groups to set and lead a strategy and annual delivery plan and budget to each industry.

Establish strong relationships with Member Firms, advising them on approach to market and development/utilisation of industry capability and expertise.

Be a leading member of all Global Industry Groups, identity and support opportunities for global brand activation, create global marketing content and campaigns, selecting activities that will produce strong ROI.

Responsible for Industry Marketing Internal Communications messaging.

Establish OKRs (Objectives and Key Results) for global industry activity for each group and measure and report on progress against them.

Share activities, progress and successes within the Network

The ideal candidate:

Sound commercial awareness and a good understanding of Business Development and Marketing principles.

Experience of managing, influencing and gaining the confidence of senior stakeholders and colleagues across a global business.

Experience of working in an Industry-Focussed environment.

Proven people management and a proactive connector of people.

Strong interest in Content Marketing and data and analytics to measure campaign effectiveness and ROI.

Having some experience working in a Professional Services Membership Network Globally would be helpful. If not Legal, Accountancy or Consulting Firm background.